Behind the Wheel: Women in the Brisbane Auto Industry

Apr 4, 2024 | Car News

When we talk about cars down here in Brisbane, we usually picture greasy hands and a kind of masculine vibe. But the truth is, the scene’s way more diverse and open, especially in a city like ours. Lately, there’s been a noticeable rise in women taking charge in Brisbane’s auto world. From getting their hands dirty under the hood to running the show in sales and business, women are really shaking things up and making their mark.

But let’s get real here: even though women are a huge driving force in car buying decisions (like, seriously, 85%!), they’re still kinda outnumbered in the industry. Can you believe that in 2023, only about a third of the auto sector was made up of women? And when it comes to those high-up C-suite positions, less than 10% are held by women. Crazy, right?

But hey, throughout history, there have been these amazing trailblazers who’ve smashed through stereotypes and paved the way for the rest of us. According to the U.S. Bureau of Labor Stats, more and more women are getting into the nitty-gritty of car repair and maintenance. Like, in 2019, nearly 10% of that workforce was made up of women. That’s a pretty big jump from the past, when it was only like 1.4% back in ’99!

Mechanics and Engineers:

Women are increasingly making their mark in the fields of mechanics and engineering, significantly contributing to innovation and positive change. In Brisbane, universities like QUT, UQ, Griffith University, University of SQ, and Queensland Institute of Technology, are witnessing a surge in female enrollment. With technology advancements and a growing emphasis on diversity and inclusion, more women are pursuing careers in these domains. Their unique perspectives and skill sets are driving innovation and propelling the industry forward.



Women in Brisbane are also venturing into entrepreneurship within the auto industry. Whether starting their auto repair shop or launching a car detailing business, women entrepreneurs are carving out their paths and creating opportunities for themselves and others. Their determination, resilience, and innovative spirit drive entrepreneurship forward and inspire future generations of women to pursue their passions in the automotive sector.

Sales and Customer Service:

Besides getting their hands dirty, women are also killing it in sales and customer service at car dealerships around Brisbane. With their awesome people skills and attention to detail, they’re rocking roles as sales reps and dealership managers. They know how to connect with customers and help them make smart choices.

The rise of women in Brisbane’s auto scene is totally changing the game. They’re breaking out of old-school gender roles and making their mark all over the industry, from fixing cars to running the show in sales and business. Their growing presence isn’t just good for the industry—it’s a sign that we’re heading towards a more inclusive and diverse future.

So, let’s give it up for the amazing women in Brisbane’s auto world! But it doesn’t stop here. We’ve gotta keep supporting and empowering each other. By pushing for more diversity and inclusion, we can create a space where everyone, no matter their gender or background, can shine and make a difference in the automotive industry.

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